Do more than crunch numbers with your financial calculators.

Website calculators built by and for financial marketers. Turn casual interest into actionable leads.

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Lead-generators for busy marketers

Based on research with financial institution marketers, Formulate calculators combine simple implementation, customizable branding and mobile-friendly design with trackable, lead-generating calls to action.

laptop displaying formulate calculator

Beautifully Engaging

Sleek and modern design with current web trends and best practices in mind

Easy to Use

Made simple to brand and deploy calculators on websites and landing pages – without custom development work

Accessible Design

Built to serve people with disabilities and audited to meet accessibility standards

Service and Support

A dedicated project manager for onboarding, technical support, and best practices for implementation

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Here’s the pricing and what it includes:

*Multi-year discounted pricing available

All-in-one packages

Formulate includes all of our calculators in one package. No more picking and choosing to meet budgets or weeding through things you can’t use.

At launch, your license will include:

  • Mortgage Loan
  • Auto Loan
  • Savings Growth
  • Credit Card Balance Transfer
  • Certificate Returns
  • Home Affordability
  • Student Loan Payment
  • Plus 7 more calculators!

More are in development and will be available when released at no additional cost.

Your calculators should work for you

The reason for adding any interactive elements to a website is to create a connection with your audience. This is where we started – designing Formulate to prominently display each calculator’s most important data point (we call it the MIDP) and pair it with a timely call to action. It’s not just a tool. It’s a touchpoint.

Download our free guide to learn how to make your calculators an effective lead-building tool.

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digital marketing

At Edge, we empower conversion-optimized digital marketing: crafting personalized experiences to engage your audience and meet objectives backed by thorough reporting so your team can see what’s working and make data-driven decisions. Formulate extends our decades of experience into digital tools.