Your website calculators should work for you
A strong interactive calculator can reinforce your brand visually, add value to your members and build brand loyalty for your brand. A poor one will not only deter from your brand and provide a negative association, but can actually drive customers to another service provider.
The reason for adding any interactive elements to a website is to create a connection with your audience. Here are three ways a quality interactive calculator can help you meet your marketing objectives.
Fill your sales pipeline
A financial calculator can be the gateway to building a relationship with your members, or even gaining a new member or customer. With a well designed online financial calculator, you can convert casual interest into actionable leads.
Instill Confidence
A highly functional online calculator is also a great resource for your front-line staff to rely on while they are working directly with customers. This builds trust.
We heard from one credit union marketer that their website calculators were so bad, their team was using the financial calculators on a website for a competing credit union down the street instead. Now, that’s no good!
Pave the way for meaningful interactions with your members and instill confidence in your team by providing financial calculators that are easy to use, integrated into your website, and designed with thoughtfulness – ensuring that they work well for anyone.
Grow brand affinity
A strong financial calculator can reinforce your brand visually, add value to your members and build brand loyalty for your brand.
A poor financial calculator will not only deter from your brand and provide a negative association, but can actually drive customers to another service provider.
Having a financial calculator integrated into your online presence, both desktop and mobile, that is responsive to any screen size and works for people with disabilities, shows members that you care about providing them with the tools they need to make decisions about the financial decisions they face.
Associate your brand with a positive user experience and provide a valuable service to your members with integrated online financial calculators.
Download our free guide: Getting the Most out of Your Financial Calculators
In this guide, you’ll learn:
- Why calculators alone aren’t enough
- Specific reasons people use financial calculators
- How to engage with the right content at the right time
- Content best practices